Privacy policy
Written to be read. If something here is not true of what we do, the policy is the bug.
- What we collect
- The searches you run and the properties you open, so Sky can explain matches and pick up where you left off. Contact details only when you ask for a person: your name, email, an optional mobile number, and how you prefer to be reached.
- Mobile information we collect
- If you give us a mobile number, we store the number, whether you agreed to texts, and the text messages exchanged with the brokerage — including what Sky replied. We also store the exact consent wording you saw, the page you saw it on, and the time.
- Why we collect it
- To answer the question you actually asked, to help with your home search and showings, to hand your request to an agent with enough context that you do not have to explain yourself twice, to follow up about your search when you have agreed to texts, and to keep a record of what you agreed to.
- Text messaging consent
- If you agree to texts, we store the exact wording you saw, the page you saw it on, and the time — plus every later change, including a STOP. We keep that record so we can prove what you agreed to and honour it. Message frequency varies with your activity, and message and data rates may apply. Reply STOP to stop, or HELP for help. Sky Realty does not sell mobile opt-in information or text message content, and does not share it with third parties for their own marketing or promotional purposes.
- Who sees your information
- The brokerage agents and staff working your request. We also use operational service providers who process information strictly on our behalf and under contract in order to deliver the service — for example our messaging carrier and platform, which must handle your number and message content to deliver a text, and our hosting and database providers. They may not use your mobile opt-in information or message content for their own marketing. Outside the brokerage and those providers, only the analytics and advertising measurement services described below — and only if you turn them on.
- Analytics and advertising measurement
- These are off until you choose. Essential storage keeps the site working and remembers your choice. If you allow Analytics, Google Analytics receives which pages you visit and which buttons you use, so we can understand how the site is used. If you allow Advertising, TikTok's pixel receives the same kind of page and button activity so we can measure whether our ads lead to visits and requests. When you send us a request with Advertising allowed, our server may also send TikTok a scrambled (SHA-256 hashed) copy of the email and phone number you gave us, plus your browser type and network address, so TikTok can match the request to an ad. We never send your name, your message, or the words you search for to Google or TikTok. We do not currently use Meta (Facebook/Instagram) tracking.
- How we track where visits come from
- Links in our own emails, posts and publications may carry short Sky labels (for example which publication or campaign a link came from). We keep these in our own records to see which of our work helps people. The label naming an individual agent stays inside Sky and is not sent to Google or TikTok.
- Changing your mind
- Use "Privacy choices" at the bottom of any page to turn Analytics or Advertising on or off. Turning a category off stops new information going to that service from this browser. It does not delete what the service already received; Google and TikTok keep that under their own retention settings and policies, and they offer their own ways to opt out. Your choice is stored on this device, so you may need to choose again on another device or after clearing your browser.
- What we do not do
- We do not sell your information. We do not rent, trade, or transfer your mobile opt-in information to third parties for their own marketing. We do not buy lead lists and text them.
- Your choices
- Consent to texts is optional and is never a condition of any purchase. Reply STOP to any text to stop texts, START to resume. Ask us by email to correct or remove your contact details and we will do it. Removing your details does not remove the record that you once consented — that record exists to protect you.
- Retention
- Search activity is kept while it is useful to your search. Consent records are kept for as long as required to evidence permission and its withdrawal.
- How to reach us
- Email info@myskyrealty.com with any question about your information or about text messages from Sky Realty.
- Not advice
- Sky does not provide legal, tax, mortgage, appraisal, securities, or investment advice, and it says so when a question crosses that line.